William Wrigley Jr's Kevo

 

Expelled from school at age 13, William Wrigley Jr., founder of the William Wrigley Jr. Company, was put to work selling his father's soap door to door. With $32 in his pocket, he later migrated to Chicago with wife and child. Now in 1891, a determined Wrigley started his own soap and baking powder business. As a gift with every purchase, he offered his customers a portion of gum. The gum was so successful that, in 1893, Wrigley decided to market his own, which later became Wrigley's Spearmint Gum and Juicy Fruit.

A big believer in advertising, Wrigley triumphantly marketed his brands to the top by 1911. In 1915, he took on the giant task of mailing four free sticks of gum to every resident listed in a United States phone book. He was also the first distributor to place gum beside restaurant cash registers, an ingenious idea that was later copied by most gum manufacturers. That year, Wrigley also became part-owner and president of the Chicago Cubs baseball team. H...

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