Heidi Fleiss's Kevo

Sidney Morning Herald

Madam Fleiss to open stud farm

November 18, 2005 - 9:41AM

Notorious Hollywood madam Heidi Fleiss is returning to the world's oldest profession with a twist- she with plans to open a brothel offering male prostitutes in the wild western state of Nevada.

Fleiss, who was jailed in 1996 after Los Angeles police busted her high-class ring of hookers who serviced some of Hollywood's biggest players, says she is seeking gigolos who will charge $US250 ($340) an hour in her new house of ill repute, to be dubbed "Heidi's Stud Farm".

"Women are more independent these days, they make more money and it's hard to meet people," Fleiss told the Los Angeles Times as she packed for what she said would be a permanent move from Tinseltown to Nevada.

"You wouldn't believe the number of women who've told me, 'Heidi, if you do this, I'll be the first one in line!' I mean, relationships are harder than dieting, you know what I mean?," she said.

Prostitution is legal in parts of Nevada, the only US state in which brothels are legally allowed to operate, although only in certain counties.

Fleiss said she was seeking men prepared to work lying down to staff the brothel that she plans to open in partnership with the owner of three Nevada brothels, Joe Richards.

He and Fleiss are planning to remodel and change the name of one of his existing bordellos, which is now a bar and a collection of trailers called the Cherry Patch near the town of Pahrump, in the greater Las Vegas area.

Fleiss's lawyer, Richard Schonfeld, told the Los Angeles Times her role would be more promotional, and her job title would be "hostess/madam".

The 39-year-old daughter of a Los Angeles doctor said she planned to do a "casting call" for gigolos who will work in the brothel featuring waterfalls and palm trees.

"It's gonna be like Leo DiCaprio in 'The Aviator,'" she said, "and I'm going to put out a casting call for about 20 guys - I bet I get thousands of applicants."

Fleiss was arrested in 1995 for running a high-class prostitution ring for rich and famous clients in a scandal that rocked Hollywood and made many players very nervous that the contents of her notorious "black book" would become public. They never did.

Fleiss left prison in 1998 after serving 20 months of a 37 month term for conspiracy, money laundering, tax evasion and attempted pandering.

AFP